Last night, while I was watching Fringe, I sat through a lot of advertisements for jewelry stores. This isn't really that surprising given that St. Valentine's Day is coming up. Actually, it is a little surprising given that I have a DVR and could have recorded it and skipped the commercials later. But the sheer volume of content made me think a little more about the ads themselves and what they are saying if you pay attention to them.

Kay Jewelers uses the phrase "every kiss begins with Kay" at the end of every ad. Are they suggesting that the best way to show your wife that you love her is to buy her jewelery from Kay or are they saying that your wife is a whore and you have to pay her for sex? Really, if every kiss began with Kay, then all wives, girlfriends, and mothers would be whores who are only approchable after the appropriate payment has been received.

I'll also point out that the commercials only show men giving jewelery to women, so men and lesbians are not whores, only straight women.

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